Cosmetic packaging design ppt

The principle of vacuum packaging is: the cosmetic bottle is vacuumed until the internal oxygen is reduced to a safe amount or zero. This environment can effectively prevent the oxidation of active ingredients in the cosmetics and inhibit the growth of microorganisms, thereby delaying the deterioration of the cosmetics. This article will introduce you to the cosmetic packaging design ppt.


Studying the meaning of men's cosmetic packaging design can show the humanized characteristics of packaging design. At present, people are in a state of perceptual consumption. The demand for goods has long been limited to whether or not the products have a use value. Products that can accurately express inner feelings and packaging of goods can be concerned by people. Cosmetic packaging design should show people's multiple needs and add human elements. Humanized design needs to show the meaning of human nature.


In terms of physiology, we must study the emotional needs of people. Cosmetic packaging design should reflect practicality and find technical support. In psychology, design products should show humanistic spirit, so that products can nourish people's heart and cause certain consumption. The psychological resonance of the group. Based on the physiological and psychological differences between men and women, gender-differentiated design is particularly important in cosmetic packaging design, and the packaging design of men's cosmetics emphasizes its rigid aesthetic.


In view of the characteristics of the above cosmetics, in the design of its transportation packaging, it is necessary to pay attention to the following points: First, increase the transportation protection of the container, especially the transportation protection of the glass bottle type brittle container; secondly, the online shopping cosmetics are easy to appear when transported. Multiple or multiple types of products (kit products) are shipped in a mixed package.

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