Recently Ferrero, producer of the famous Nutella, a chocolate hazelnut paste , and the advertising company Ogilvy & Mather Italia have launched a project to attract more customers to buy Nutella. Their idea is to use an algorithm to design product packaging. The company provided Ferrero with software and helped promote Nutella's database of packaging patterns and colors.
This unique promotional approach helped Ferrero sell 7 million bottles of unique Nutella in Italy.
Here are some of these designs:
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