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Does loving me frighten you?
How enthusiastic are adults about toys?
If you still think that the toy is just a child's play patent, then you will either be surprised or you will be willing to join the "Kidult" camp. That's right, the synthetic words of the English kid and adult are now popular among adult young people.
How enthusiastic are adults about toys? Look at the money they spend on this matter. According to market research firm Euromonitor International, the total retail sales of the Chinese toy and gaming market grew at an average annual rate of 12.6%, and is expected to exceed 100 billion yuan in 2017. The target audience of the toy market is gradually relying on children to rely on adults, the market share of adult high-end toys is increasing, and the main consumer of toys is mostly between men aged 25-35.
The adult toy market is well-positioned, largely related to the growing environment. Many young people after the 80s and 90s grew up in the environment of games and animation (in Japan, this type of person is called "Otaku" "Family"), nostalgic emotions can easily stimulate their desire to buy, and as the children born in the new millennium are gradually growing into adulthood, the enthusiasm for adult toys is even worse.
Unlike children who like colorful and fun toys, adults will consider toys with added value when they buy toys, which are well-crafted, story-telling, fashion-oriented or collectible. They value "collection" more than "play".