The General Office of the State Council issues and publishes the "Opinions on Promoting the Innovation Transformation of Physical Retailing"


Xinhua News Agency, Beijing, November 11th: Recently, the General Office of the State Council issued the Opinions on Promoting the Innovation Transformation of Entity's Retail (hereinafter referred to as “Opinions”), which will accelerate the structural adjustment, innovative development methods, and realize cross-border integration of physical retail enterprises. Continuously improve the supply capacity and efficiency of goods and services and make deployments.

The Opinions point out that physical retailing is an important basis for commodity circulation, an important carrier for guiding production and expanding consumption, and an important channel for prospering the market and ensuring employment. In response to the problems of extensive development methods, insufficient effective supply, and low operational efficiency in the current retail entities, we must adopt institutional reforms to build a new environment for development, use information technology applications to stimulate new transformational dynamics, and promote physical retail sales to achieve three transformations. The transformation of sales commodities to lead production and innovative lifestyles has shifted from extensive development to quality-based benefits, and from decentralized and independent competition entities to integrated new collaborative ecosystems.


The "Opinions" clearly defined nine major tasks of innovation and transformation from three aspects: adjusting the commercial structure, innovating development methods, and promoting cross-border integration. In terms of adjusting the commercial structure, we will persist in revitalizing stocks and optimizing incrementals, phasing out backwardness and cultivating new ones, and promoting physical retail restructuring of the regional structure, adjusting the structure of the business structure, adjusting commodity structure, and satisfying the needs of residents' consumption structure upgrades. In terms of innovation and development methods, enterprises are encouraged to innovate their operating mechanisms, innovate in organizational forms, and innovate service experiences to promote entity retail short-cutting, increase strength, and increase core competitiveness. To promote cross-border integration, we will promote online and offline integration, promote multi-sector collaboration, promote the integration of domestic and foreign trade, and build a new retail structure through integration and collaboration.


The "opinions" put forward seven types of policies and measures in terms of optimizing the development environment and strengthening policy support. The first is to strengthen network planning. Market-based methods to revitalize existing commercial facilities, optimize the distribution of outlets, and reduce rental of shops. The second is to promote the decentralization of power. Relaxed restrictions on shop decoration, in-store renovation, and outdoor marketing, supported chain companies in setting up non-corporate legal person stores and distribution centers, and improved the city distribution vehicle traffic system. The third is to promote fair competition. Accelerate the establishment of a coordination and online and offline monitoring system in production and distribution, and establish a joint scrutiny mechanism for trustworthiness, trustworthiness, and untrustworthiness that covers online and offline issues, and effectively ensure fair competition. The fourth is to improve public services. We will carry out special actions to improve the quality and efficiency of retail sales, build an evaluation index system that reflects the development environment of the retail industry, and build a business public service cloud platform. The fifth is to reduce the tax burden on enterprises. We will create a tax environment for fair competition among companies at the online and offline levels, implement the support policies for taxation and collection of total taxes, R&D expenses plus deductions, cancellation of invoices, etc., and continue to advance pricing and credit card pricing mechanism reforms. The sixth is to strengthen fiscal and financial support. Encourage the establishment of investment funds, increase investment in new technologies, new business models, and new models, promote the pilot of consumer finance companies nationwide, and adopt multiple methods to address the needs of online payment services. Seventh, pilot demonstrations are carried out. Encourage the reform of the internal trade circulation system and develop integrated pilot cities to break through institutional barriers, develop demonstration work for smart stores and smart business districts, and demonstrate and lead innovation.


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This article is from: China Government Network


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