During the three-day exhibition period, a total of 65,467 professional buyers from home and abroad were received. Overseas buyers came from more than 130 countries and regions, while domestic buyers covered more than 500 cities at all levels in the country. Prominently, it will lead the development of new toys, baby products and brand authorization in the world.
Exhibitors
Internationally renowned brands are unveiled and the international level of the exhibition is unparalleled
In recent years, the global economy has faced multiple risks and challenges, but China’s economic growth momentum has brought about global development.
The huge spillover effect has become its “power source†and “stability anchorâ€. At the same time, with the increasing promotion of the second child new policy, the performance of China's toys and baby products market is even more unique, making international brands attach great importance to the Chinese market.
This year's international brands covered more than 500 countries and regions, including LEGO, Barbie, Transformers, DOREL, Chicco, Fisher Price, Combi, Cybex, Kiddy, Pigeon, AVENT, NUK, etc., European Pavilion, Korea Exhibition The group, the Taiwan Pavilion of China and the Hong Kong Pavilion have collectively rushed to the beach, bringing differentiated and high-quality international new products. Huang Hua, data marketing manager of LEGO, Chicco and other international brand operators, said that the exhibition is the industry's vane, and we can't help but find the product trend.
The production groups and leading enterprises in the production area compete on the same stage and become the new benchmark for the trend.
This year, the Chinese government launched the “three-product†strategy with the emphasis on increasing varieties, improving quality and creating brands. CTJPA combines the characteristics of industrial clusters in the industry, and uses the three major exhibition platforms as the link, and holds the “Production Conference of the Producing Areasâ€. Effectively promote enterprises to create a transformation to China, take the road of quality manufacturing, and achieve branding.
Attracted Guangdong Chenghai Plastics, Dongguan, Shenzhen Electronics, Fujian Jinjiang Plastic Electronics, Zhejiang Yunhe Wood, Shandong Plush, Linyi Kindergarten Supplies, Zhejiang Yongjia, Jiangsu Baoying Amusement Equipment, Ningbo Baby Car, Steam Seat, Pinghu Electric Vehicle, Hebei Ping The township, Guangzong baby carriage, Hubei Hanchuan cart, Shandong Tengzhou cart and other base group exhibitions, including Shenzhen, Yongjia, Jinjiang, Dongguan, the group size increased by 42%, 41%, 32%, 20%. New national brand products, such as the "E-Chi baby car" controlled by the Bluetooth technology of the children, the children's smart bicycles monitored by the ETZN APP, the two-legged Mummy bag with the functions of the German and the detachable diaper table, the simple crib, etc. New features such as IOT intelligence, sleek simplicity, extreme security, drones, and AR technology are emerging.
New interpretation of the concept of "non-standard products" to create new business opportunities for maternal and child stores
At present, the homogenization of products in the baby industry is serious, and the profit margin of the stores is declining. This year, the three exhibitions will jointly create a non-standard product area to help the mother and baby stores to break through the path of differentiation. South Korea Agriculture and Fisheries Food Distribution Corporation, Gyeonggi Province Economic Association, Taiwan Trade Center, China Washing Products Industry Association and other groups brought a brand new baby food supplement, feeding, toiletries, shoes and clothing brand; "authorized baby products area "Collects nearly 20 products that are developed in combination with hot IP such as Thomas, Little Ma Baoli, Transformers, Doraemon, etc., while the low-end toy brand booths are specially labeled and guided, and the on-site store buyers have achieved easy docking; The Maternal and Child Store Purchasing Exchange Conference, the maternal and child stores attending the meeting said that the exchange will allow us to quickly meet with the quality counterpart suppliers and quickly strengthen the new partners. I believe that we can work together to open up new markets in the future.
Heavy launch of the skateboard world zone, the first show scene marketing new model
With the increasing number of scooter brands, this year CTJPA launched the "Skateboard World Zone" according to the characteristics of scooters, and selected M-cro, PADIO FLYER, NIXOR, Liyu, Lebe and other excellent scooter brands at home and abroad to jointly plan the model show. The series of interactive experience activities, such as the online red assessment and the competitive demo, presents a unique world of scooters. At the event site, Mr. Julian van Gemeren, Director of Operations of M-cro, admitted that we have not entered the Chinese market for a long time. The experience activity area is an ideal publicity and promotion platform. It can receive feedback from many users. Good products rely on a good platform. Improve the industry's good reputation.
Buyer articles
International purchasing giants proliferated and rushed to optimize suppliers before the Canton Fair
China's exports of toys and baby products continue to maintain a new high. Customs statistics show that from January to August 2016, China's exports of toys and baby products amounted to 34.369 billion US dollars, up 3.84% over the same period of 15 years, 330.97 billion US dollars. China as a global quality product The status of the supply station is not moving. This year's show attracted world-renowned department stores, supermarket chains, toys and baby products traders to visit and purchase. The exhibition also rushed before the Canton Fair. After understanding the differentiated content of CTJPA three exhibitions, many buyers who participated in the Canton Fair came to China to purchase. The first stop was placed in Shanghai. According to Daley Christian James from SRL Poseta de lux, this year is my second visit. The new suppliers of intentional brands such as trolleys, electric cars, dining chairs and so on have increased significantly compared with last year, and many have CTJPA star certification, and the products are guaranteed. Purchasing is confident.
Domestic provincial and municipal agents, mainstream department stores, and other channels are not absent
This year's domestic buyers covered nearly 500 cities in 31 provinces, municipalities and autonomous regions, Beijing Bairong, Shenyang Textile City, Yiwu International Commodity City, Shijiazhuang Jinzheng, Linyi Yongxing Toy City, Tengzhou Zhenai Mall, Guangzhou Wanling, Harbin Through the small commodity market, Wuhan Hanzheng Street, Taiyuan Jiancao, Kunming Luojing Bay, Xi'an Daniel and other key toys and baby products market across the country, the provincial and municipal agents organized a group tour, successfully expanded to high-end brands, looking for opportunities for development. At the same time, department stores, Beijing New China, Saite, Xidan, Wanda, Ginza, Parkson, Huatang Mall, Yansha Friendship Mall, Shanghai Baodaxiang, New World, Pacific, Jinqiao, Beicheng Department Store, Nanjing Hexi Jiaye, Wuhan Hanshang, Yanji Department Store, Changzhou Taifu, Wuxi Maoye, Liaoning Duoduo, Changchun Zhuozhan, Shijiazhuang North Country, Credit House Department Store, Shanxi Guidu Department Store, Jinan Jiahua Shopping Plaza, Tongling Yurun, etc.; large supermarket, Wal-Mart , RT-Mart, China Resources Vanguard, Wumei, Jiale, AEON, Fatdonglai, Huaguan, etc. to choose new brands, optimize new ideas, and actively prepare for the 2017 mother and baby market.
Maternal and child chain, large e-commerce and emerging self-media platforms have grown significantly
The number of “non-standard products†brands in this year's exhibition has increased significantly, and the mother and baby system buyers have grown by the trend. The scene has gathered Leyou, Lijia Baby, Kid King, R Us, Xiyang, Oops, Mie, Milli, Xiaofei, and Baby Room. Mian Xiaoying, general manager of Dengkang, a well-known mother and baby brand promotion and operation agency in Yunnan Province, said that the association has three products and a wide range of products. The G50 summit held at the same time and the high-level round table at home and abroad are very good. Targeted and suitable, it has greatly expanded its horizons. And various e-commerce companies, such as Tmall, Jingdong, Gome, Suning, Vipshop, and Honey Bud, have also been present. At the same time, there are many well-known media channels in the field, such as parents must read, small baggage Ma, rice cake mother, one-hour father, etc. They believe that this is an international exhibition held at the door of the house. You can find big-price products with high cost performance and innovation if you don’t leave home, which will increase the number of fans and consolidate the fans’ stickiness. And it is helpful to improve your profitability.
Activity articles
Industry Annual Gala: Building the Best Platform for Industry Communication
The CTJPA Industry Annual Gala is an annual elite gathering of the company's vice president, governing unit, brand authorized enterprise, and senior distributors of excellent distribution and retail channels. This year's party attracted nearly 1,000 people to participate in the trend release, industry recognition, companionship. In the program, self-help exchange, etc., the global innovative products in 2017 were released on the spot, including Nova carts, Hape praised Rila Fortress, etc.; the fifteenth innovative design windmill award was awarded, and the pigeons Little Coro baby cutlery series were good. The children's MARIS travel system won the gold medal; the seventh creative design competition award, Xu Jie, Nie Feiyi and Chen Jie of Wuchang Institute of Technology won the special prize, and Zheng Yihao of Jiangxi University of Finance and Economics won the gold medal. In addition, at the party, 10 most popular channel dealers and excellent managers such as Yang Baoguang, the manager of New China Children's Products Department, won the “Excellent Channel Merchant Awardâ€; Longchang, Nanhai, China and the United States won the “Foundation Evergreen Awardâ€; The launching ceremony of the B&U companionship program was also held at the scene to drive more industry companies and the community to accompany and care for left-behind children.
Leading the new trend of China's consumption zone: the trend of new products
As the global trend of toys and baby products, “leading the new trend of Chinese consumption – the most market potential product selection and display activities in 2017†was held concurrently. 45 brands of 38 brands will be listed in 2017 and have industry trends. Sex products are displayed in a concentrated manner. It is worth mentioning that CTJPA also specially selected five children's high-speed steam seats, Kangbei elite Meite III trolley, MAXI-COSI Nova trolley, pigeon glass bottle, Yinhui Tianyan FPV flight video helicopter and other five new trends. The press conference attracted nearly 100 media coverage including CCTV. In addition, the district also invited thousands of channel dealers, consumer talents, media and other people to visit and vote, and selected "2017 to lead consumer trends products." The participating buyers indicated that the creative, functional design, craftsmanship and materials of the exhibition area are full-looking, which is conducive to the selection and adjustment of the brand and new products. The consumers are more eye-opening, and the future parenting has a new scale. There is a new standard.
Super ten matchmaking will create new features for service, point-to-point docking precision and efficiency
This year's exhibition site provides customized services for buyers at home and abroad, and organizes special procurement matching meetings according to the channels and categories. Among them, international buyers will launch specials such as trolleys, baby carriages, safety seats, toys, etc. Domestic buyers will launch supermarkets, shopping malls, maternity stores, and more than ten trade fairs will be held simultaneously, one-on-one precision negotiations. Olexandr Chemikos, a buyer from UKRTextilor LTD, said that the pavilion is too big and the itinerary is tight. The special matchmaking will save us a lot of time. You don't have to visit all the pavilions to find interested exhibitors and communicate. I like it very much. Huang Kongxi, deputy general manager of Aoguang Animation Group, a brand that participated in the matchmaking meeting, praised it. He said that the docking service is direct and purposeful, and it is easy to find potential partners and help the order.
Brand Authorization Summit Forum: Guidelines to Authorize New Directions in the Industry
With the advent of the era of cartoon movies, the topic of film licensing has become a hot topic. This year's 6th China Brand Licensing Summit has invited the president of the International Licensing Industry Association Charles M.Riotto and Oriental DreamWorks as the theme of the "big movie era". Xu Pengyu, general manager of the derivative business, Wu Chuangyu, executive vice president of Guangzhou Yizhouren Culture Communication Co., Ltd., and the highest-end anime film of the 2015 box office, "The Great St. Return", Mr. Li Wei, Vice President of Culture, and the popular cultural category of Jingdong Zhongchuang Chuangcun Division Gao Lei, the founder of the company, and Xu Weidong, the founder of Shanghai Extremely Packed Technology Co., Ltd., and other guests, said that from Kung Fu Panda to Dasheng, from the global licensing market to the emerging Internet crowdfunding trend, the brand authorization journey in the big movie era A topic of deep communication. The Summit Forum accelerated the rapid integration and deep integration of brand licensors and authorized enterprises, and leveraged each other to expand the terminal market. The licensees present at the site unanimously thank CTJPA for providing such a platform to obtain ultra-capacity dry goods, which benefited a lot. Very rare.
CLE Authorized Night: A total of ten years of authorized industry
This year coincides with the 10th anniversary of China's authorized exhibition, authorizing the industry feast - the first CLE authorized night held concurrently, the evening with the theme of "10 years of authorization, common growth", Charles M. Riotto, president of the International Licensing Industry Association, and president of the Chinese Animation Society Yu Peixia and other guests and domestic and international authorized and authorized industry elites gathered to witness the evolution of China's authorized exhibition from "cafe" to "exhibition" and the ten-year history of China's authorized industry. Ten years of work together, the same day, the evening scene association issued the "CLE authorized industry ten-year growth award" for the Coco, Xin Chuanghua culture, Lingbang animation, etc. In addition, to Kung Fu Panda, Mouth Monkey, Barbie, Transformers, World of Warcraft, Doraemon, SpongeBob SquarePants, Super Pango, Piggy Page, and Altman Series stand out from the forty-two strong IPs and the top ten IPs have awarded the "CLE2016 Popular IP Award".
International Teaching and Teaching and Game Teaching Director Forum: Enhancing the competitiveness of the park
During the same period of the exhibition, CTJPA and Oriental Doll Magazine co-hosted the “2016 Kindergarten Multi-reading and International Teaching Aids and Game Teaching Directors Forum†to attract preschool teachers, kindergarten teachers, kindergarten directors and backbones in first- and second-tier cities across the country. Nearly 300 people, including teachers and curators, participated. Dr. Li Wei, a pre-school education doctor at East China Normal University in Shanghai, shared his practical experience in the use of teaching aids in regional activities. Yan Ling, a new media publishing expert in the field of preschool education, explained how to use the special toy to promote the garden. At the same time, the introduction of the open class model by senior teaching and research personnel in Jiading District and Huangpu District of Shanghai has provided new ideas for the promotion of the construction of kindergartens, and has been well received by the attending directors.
2017CKE China Baby Show, CTE China Toy Fair, CLE China Authorized Exhibition will be held at Shanghai New International Expo Center on October 18-20. The scale will continue to be the first in Asia, with an area of ​​over 180,000 square meters and exhibitors breaking through 1,900. Domestic and foreign professional buyers are expected to reach 70,000 people. The Association's three exhibitions will continue to integrate industrial chains such as toys, preschool supplies, baby products and brand licenses, and strongly lead the industry's global development trend.
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