Suning Tesco double eleven online "AR catching lion" red envelope game AR game popular

"If you find a group of people walking with their mobile phones, they must be catching Pikachu." This year's AR game is on fire. "Pokemon go" makes a ticket for young people to experience unprecedented fun, but there is no service in the country to make AR nervous. . It is understood that in the double eleventh section of the eye, Suning Tesco offers a big move, launching a "pocket red envelope AR catching lion" prize-winning game, up to 1111 yuan red envelope reward, let people put it down.

苏宁易购双十一上线“AR抓萌狮”红包游戏 AR游戏火爆 AR游戏 第1张

Play together in the country to capture the 12 constellation lions

In the past few years, the double eleven e-commerce wars were more on the line, and most companies focused on price wars. With the diversification of consumer shopping needs, e-commerce pays more attention to the leisurely shopping methods and experiences. The AR game was spotted by Suning and Tmall this year. The game of “Catch the lion and catch the cat” was relished. Among them, the iconic lion of Suning Tesco, “Meng” turned the crowd.

It is reported that Suning Tesco's AR catching lion activities lasted from November 1st to 11th. According to the order of the twelve constellations, the image of Suning's little lion has transformed into a different character and trait of the constellation Mengshi. The little guys with AR visual effects are embarrassed, and they can escape when they jump in a circle. It is very realistic. The first day of the game was sought after, and more than one million users across the country have “caught” Xiaomeng Lion. “Consumers can participate in the game of the Little Lion through Suning Tesco APP and offline stores, and redeem the red envelope benefits of up to 1111 yuan.” The relevant person in charge of Suning Tesco brand introduced.

苏宁易购双十一上线“AR抓萌狮”红包游戏 AR游戏火爆 AR游戏 第2张

(Photo: 12 constellations Mengshi catching the entrance)

The reporter browsed and saw that there are many entrances to the Suning Tesco client, and the homepage of the drop-down app will pop up the animation of the lion AR game. The candy color matches the trend. Consumers through the APP client's AR scan map, aiming at different images of the lion's picture, scanning clicks have a chance to catch the little lion and "take it back to his pocket."

苏宁易购双十一上线“AR抓萌狮”红包游戏 AR游戏火爆 AR游戏 第3张

(Suning Tesco client captures the lion screen)

How to find the lion of your favorite sign? According to reports, the lions of the twelve constellations are randomly "hidden" in different areas. Eight of them were quietly arranged to nearly 1600 regular stores nationwide and China Merchants Bank, Shanghai Pudong Development Bank and other cooperative outlets. Xiaomeng lions have been arranged in different areas of the store, just waiting for the "master" to find.

苏宁易购双十一上线“AR抓萌狮”红包游戏 AR游戏火爆 AR游戏 第4张

(One of the catching areas in the store of Suning Tesco)

Another highlight of this game is the Lion Arena. The captured lion will be assigned to another online PK, and the winning party will take the other lion. It is understood that users who love Pisces, virgins, and water bottle lions should pay attention to these three models, but they only appear in the arena; Leo Mengshi only appeared at the Suning Tesco main venue at 0:00 on November 11.

苏宁易购双十一上线“AR抓萌狮”红包游戏 AR游戏火爆 AR游戏 第5张

苏宁易购双十一上线“AR抓萌狮”红包游戏 AR游戏火爆 AR游戏 第6张

(Photo: Suning Tesco lion personality poster)

“This is the first time that Suning Tesco has combined marketing activities with AR technology. It is also the first public appearance of the 12 constellation Mengshi. In the future, there will be more peripheral extensions and series of animations to meet consumers.” Suning Tesco The person in charge of the brand said.

Get together and benefit 2 billion "red envelope rain"

Compared with "pokemon go", Suning's AR lion is not only interesting, but also can be redeemed during the double eleven purchase. The rules of the game show that consumers gather 12 constellations of lions, and have the opportunity to exchange 1111 yuan invincible vouchers. Suning Tesco double eleven shopping is universal, very affordable.

In addition to the lion grab red bag game from November 1st to 11th, the reporter learned that Suning Tesco also prepared more cash benefits this time, plans to spread a total of 2 billion "red envelope rain" to give back to consumers, "剁The hand parties have to collect the red envelope schedule:

苏宁易购双十一上线“AR抓萌狮”红包游戏 AR游戏火爆 AR游戏 第7张

From October 24th to November 11th, users can purchase Suning Tesco's self-operated products. For more than 30 yuan, they can get 500 yuan group red envelopes, and invite friends to get red envelopes.

From November 1st to 12th, a million famous brands will find the vouchers quantitatively and click to receive them.

Starting from November 7th, the Suning Tesco APP homepage will be pulled down, it will show the dynamic "red envelope rain", the original can really "day drop red envelope";

苏宁易购双十一上线“AR抓萌狮”红包游戏 AR游戏火爆 AR游戏 第8张

From October 24 to November 11, Suning Tesco "Journey to the West" set medals divided into 300 million cloud drills. The user collects five medals according to the instructions on the “Traveling” activity page, and divides the money with all the users who collect the money.

There are also double eleventh party, from November 10th to 11th, through Iqiyi, PPTV, Suning Tesco Youth Community, and B Station to watch the star party, Suning Tesco will issue 500 million red packets overnight, an average of one Red envelope 10 yuan. After sharing the red envelope password, consumers have the opportunity to grab the invincible coupon of up to 11,11 yuan, omni-channel shopping.

It can be seen that this double eleven, Suning Tesco combines the advantages of two lines to open up and down the line, using AR to catch lion games and a lot of red envelopes to promote interaction, so that consumers are not monotonous at the same time buying and buying. The relevant person in charge of Suning Tesco brand also said that in the future, Suning will provide consumers with more interesting application games, bringing consumers a more joyful leisure shopping experience.

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