Packaging design layout design

[Chinese Packaging Network News] Packaging design has always been important for the product can not be ignored, it is like a person's looks, high value, characteristic people are more likely to be remembered, leaving a good first impression. There are many excellent packaging designs. They come from different products, different forms of expression, and different countries and regions. However, they are always the same, and the composition of these packaging forms is often the same, that is, the so-called "routines." Summarized for everyone:

One routine, independent body type.

This kind of design is the most common. The designer creates a visual graphic based on the attributes of the product, and then uses it as the main body of the package. We often handle it centrally, but many times it will shift. This composition is relatively easy to create visual impact, simple and clear, and easy to spread and spread, such as the following works:

Routine II, color block type.

The color block style is very popular in the past few years. It uses color blocks or pictures to divide the layout into two or more surfaces. Generally, part of the color blocks is used to display pictures (the main visual part), and other color blocks are used to arrange Product information, etc. The slogan of this composition is: fashion is the most fashionable fashion.

Color blocks.

Repertoire three, surrounded by.

Envelopment refers to the designer's use of numerous graphic elements to highlight the main textual information on the package. This approach can make the product name or logo stand out. It's a bit like the feeling that the man in the martial arts film is surrounded by the enemy. Around the elements generally use patterns, full of fresh literature and art.

Retreat four, local style.

Localization is to hide part of the main graphic and show only part of the graphic, because many graphics are better than the whole. It's as if some people have grown in general, but maybe some of them are good, such as ears and eyebrows. These people can enlarge these details when they take selfies, and this composition makes people Very imaginative space.

Repertoire five, pure text.

That is, there is no picture element in the picture. The content of the design consists of the brand LOGO, product name, selling point or small icon. This design is more applicable in the skin care and cosmetics industries. Since there is no graphic, the main test of this design is The designer's text layout skills, many designers like this simple, high cold design. example:

Plain text.

Routine six, shading.

That is, the elements of the screen are designed to be shading, covering the entire design layout and being used as a background display. Many women's products packaging and chocolate packaging like to use this design form, very beautiful, forced out of perfect score.

Seven routines, sign body type.

That is, the brand LOGO as the main visual core of the picture, this is a lot of gift box packaging and well-known brand approach, is to be concise, atmospheric, prominent brand LOGO effect, plus a little process, to meet the customer is illusion with the LOGO.

Retreat eight, graphic combination.

This kind of composition method is more flexible. The main vision is not composed of an independent theme, but there are some scattered elements. The text information is arranged according to the overall feeling of these picture elements and the screen, and finally achieves the effect of harmonization. This form is very Designer's design skills.

Pathway nine, immersive.

That is to say, the information on the packaging is combined with the packaging to achieve the effect of drawing and combining. Finally, a new thing is formed. You will understand the following example.

Routine ten, logo type.

Because the logo style comes with retro, noble attributes, so get a lot of designers and customers of the favor, the logo type that is the main visual design of the screen into a badge-like graphics. Many imported product packaging like to use this form of expression.