Haichang Ocean Park: "Polar + Glacier" IP cross-border new ways

Haichang Ocean Park is a brand partner of the only theme park in the “Ice Age 5: Star Collision”, which consists of Dalian, Qingdao, Chengdu, Tianjin, Yantai and Wuhan’s six polar marine parks and two integrated amusement theme parks. With the "Ice Age 5" launched a variety of brand promotion activities. During the film screening, the eight theme parks launched “polar+glaciers” online and offline interaction and theme experience activities in conjunction with film content. The official WeChat and Weibo platforms of the theme parks carried out gift delivery activities, and the park also cooperated with the film publicity period. Simultaneous launch of "Ice Age 5" movie scene interactive display project, so that fans like the "Ice Age" series of fans can feel the live version of the "polar adventure." At the same time, Haichang Ocean Park's independent IP creative production capabilities have been continuously improved. The underwater adventure action 4D movie “Marine Light of the Pearl Defence Battle” produced by its team is about to land at 4D cinemas under the theme park of Haichang Ocean Park. Follow-up will continue to be promoted. The development of self-owned IP cultural and entertainment products, and the launch of cultural theme activities with marine features, will bring better play experience for tourists. (http://)