In the past few weeks, Pokemon Go has swept the global technology media and WeChat circle of friends, "grabbing Pikachu and elves" has become a topic of relish. This super IP game launched by Japanese game giant Nintendo, using the combination of AR augmented reality and LBS technology, set off a global carnival, and the title of AR technology or the name embedded in the "elf" cottage game is also recognized by domestic players. Since the launch, it is possible to follow the trend quickly, whether it is too hasty, super IP, technical threshold and capital winds are the problems that domestic game manufacturers need to face. Super IP is "can't learn" The concept of AR games is actually not new. Before the Pokemom Go boom, there were gamers who developed similar games in China. Hangzhou Haochen Xiangyang Technology Co., Ltd. developed an AR game called Wonderland at the beginning of last year. The company's operations manager Han Qingyang told the IT Times reporter that Pokemom Go uses LBS positioning differently. Wonderland players mainly use computer vision technology. Identify the environment, an AR scene and clues will appear after scanning through the camera, and the story will be deciphered step by step according to the clues. Up to now, the download volume of this game in the country is 500,000, and the number of people participating in offline activities in Hangzhou is 50,000 to 60,000. Driven by Pokemon Go, domestic gamers saw the market potential of AR games and followed suit: Beijing Mocha Game Company revealed that it is currently working with domestic well-known LBS service providers to develop an AR game, which is expected to be the fastest in August. Available. Shanda Games also said that it has begun to explore in the AR field, and domestic technology companies that have been involved in the AR field earlier, such as Guangzhou Chuangyin and Hangzhou Haochen Xiangyang, have revealed new layouts in the AR field. Yi Yong senior analyst Xue Yongfeng said that in the blue ocean market of AR games, it is normal for domestic gamers to follow up, but the most important reason for Pokemom Go's popularity is its strong IP value and lack of super user base. Simply relying on AR's technical gimmicks may not be successful. Tan Yanfeng, vice president of Shanda Games, said: "The success of Pokemom Go is due to the catalysis and amplification of Super IP, which has evoked the global sensation of the game with the emotional power of hundreds of millions of fans." Domestic AR company is rare According to industry sources, there are currently more than 20,000 game companies in China, and only about 200 AR technologies are developed, accounting for less than 1%. The AR technology used by Pokemom Go is still in its infancy. In the long run, players must rely on more sophisticated AR technology to enhance the experience of augmented reality. Hong Yanfei, Marketing Director of Liangfengtai Information Technology Co., Ltd. told reporters that the core of AR is computer vision and human-computer interaction. This is also the entry barrier. It requires both professional computing talents and professional engineering talents. This is not the case. All companies have it. In addition, the promotion of game products on the consumer side is also facing difficulties: At present, AR games are a high-end consumer, in addition to the need to configure the corresponding hardware devices, the consumption of network traffic is relatively high. Xue Yongfeng believes that there is a lack of “soil†in the production of explosive AR games in China, whether it is the innovation environment, game culture or technical talents. However, the popularity of Pokemon Go may mean that AR's civilian use can start from the game, but this is a long way, because AR is a new gameplay, very different from previous games, and more requirements for game developers. Capital market is still onlookers According to industry insiders, as Pokemon Go is difficult to launch in China in the short term, domestic demand for fans and users of this series will become more demanding for similar games. This is a positive factor for the development of domestic AR games, and will inevitably motivate talents and capital. Flow into the AR. However, according to the reporter, the investment community still maintains a wait-and-see attitude toward the AR field. Panda Capital co-founder Mao Shengbo told reporters that there is no good target at present, the investment is more cautious, AR needs to be superimposed with reality, the amount of calculation is large, and the storage capacity and flow requirements of mobile devices are higher, he thinks that compared with VR , AR applications will have a slower process. Zhu Aimin, the investment director of Yida Capital, expressed similar views. He said that AR application is a new thing and a future development trend. However, it has not seen a good investment project, and it is still concerned and explored. This process can take one to two years. Earlier, some media reported that Gao Bin Capital founding partner Yue Bin said: "Phenomenon-level applications will drive the development of the AR / VR industry to a certain extent, but it seems that the commercial and popularization of AR and VR will take some time. The whole industry Still in the early stages." Reporter observation Standing at the vent, it will be blown up. The word "foreign for the Chinese" is no stranger to the domestic Internet industry. As long as it is an Internet application that has been used overseas, almost 100% can find a "replica" in China. Of course, this time Pokemom Go is no exception. In the domestic Apple Store and various Android markets, similar games have taken over the prominent position of the download list. But Pokemom Go's success has many factors that are difficult to replicate, whether it's a strong fan base that has accumulated over the past 20 years, or the European and American people's focus on outdoor and social personality, or AR technology to bring people an unusual gaming experience. This game has given a great boost to the success of this game. Domestic manufacturers have seen the current cusp of the AR and the future trend, and strive to keep up with the pace of foreign advanced industries. This is something to be encouraged. But if you simply copy the imitation, you can't end up with the idea of ​​borrowing money. AR games pursue the ultimate experience of augmented reality. For developers, first of all, they need to win users' strong interest in gameplay. This requires people's curiosity and attention through good IP stories or original plots. Secondly, AR game itself is a projection of technological advancement in the game, which requires developers to pursue more technology bets. After all, good technology has a good experience. Lei Jun said that standing in the wind can also fly. In fact, it may not be, the ancient poetry cloud: good winds rely on strength, if there is no considerable strength, standing in the wind and fear can only be blown up. Measuring Tools For Baking,Baking Measuring Tools,Measuring Spoons,Measuring Tools For Cooking Xiongyang Household Co., Ltd , https://www.yjkitchen-manage.com