Abstract: In the first decade of the 21st century, the home furnishing industry has experienced unprecedented rapid development. From the concept of the people's home to the innovation of furniture and building materials, all show the rapid development of urbanization. In the second decade, the home industry inevitably encountered a bottleneck period. The slowdown or even a slight decline in the growth rate is not news. The home industry is facing an unstoppable new round of entrepreneurship. In the first decade of the 21st century, the home furnishing industry experienced an unprecedented rapid development. From the concept of the people's home to the innovation of furniture and building materials, all showed the rapid progress of urbanization. In the second decade, the home industry inevitably encountered a bottleneck period. The slowdown or even a slight decline in the growth rate is not news. The home industry is facing an unstoppable new round of entrepreneurship. Thus, the fierce competition reached the culmination of history--someone bid farewell to the industry in the chaos, some people rushed to open the profit account of the home e-commerce model; some chose to expand the product, some insisted on the end Some people are entangled whether they are in alliance with their peers, others are more willing to bury their heads and practice... No one can dominate the rivers and lakes. There is no one model to win the world. The home market presents a complex as in the Warring States Period. Under the chaotic pattern, there are confusions, explorations, and future clues after the big waves. [Tangle of chaos] Left or right? Choosing the wrong road may be the grave of the profession; if you choose the right way, you will not see the gold mine immediately. E-commerce: What should the home industry do? Although most home furnishing companies have determined that the special experience of home products will make their e-commerce road more rugged. However, they all believe that e-commerce is the broad blue ocean of the future, and they have invested in the e-commerce tide. In the past few years, there has not been a model of e-commerce profitability in the home furnishing industry. Therefore, after years of "wolf coming", after the competition with the e-commerce platform, the home furnishing companies and stores chose to play the "11.11" shopping festival this year. Traditional business model channels. The research conference and talks about the home e-commerce model, the reporter participated in dozens of times, the voice from the business enterprises is more --- first try it yourself, then look at others, moderate investment, a little sweet and add Big money, a little wrong, can also retreat. To put it bluntly, everyone is exploring the path of home e-commerce in a “cautiously optimistic†way, and hopes that many parties (companies with profit model) will join hands to create a better tomorrow. The head of the global home furnishing giant IKEA said in an interview with reporters that IKEA has not yet done the feasibility planning for e-commerce in recent years. IKEA prefers members to look at the showroom in the store and touch the paint fabric. Feel the comfort of home products and consider whether to buy. In addition to the sense of experience, more companies are difficult to balance the conflict of interest between e-commerce platforms and physical distributors. Who can solve these two points, can be called the door knock of the home e-commerce. Big home era OR fine home era? The reference to the big home era has been called for at least three years. As a general point of view, the tiles and floor tiles of the toilet bowls are also burned, and the wooden floors are all produced with wooden characters at home, and the home appliances are also all-inclusive. At present, many companies are taking this road, expanding the product line, improving the product range, so that customers can try to buy all the home products needed for the new house. The companies that advocate the era of fine homes are reverse-looking, specializing in the manufacture of certain types of products, and strive to become the leader of this category. The two trends are difficult to distinguish between good and bad. The reporter agrees with this view: In the future of more and more hardcover houses, “big home†is more suitable for developers to purchase standardized production, and “fine home†is more suitable. Personal needs for consumers. Alliance OR single? Under the melee, the group warmed up, which is the original intention of the establishment of the home league. The type of enterprise products in the alliance cannot be the same, and it is quite a strategy of far-reaching and close attack in the Warring States Period. Two or three years ago, the alliance model flourished in the home circle, and it was held at the Beijing Great Hall of the People to hold a press conference. In the past few years, some of the alliance's commercial enterprises have joined out, and they have chosen to succumb to their own efforts to cultivate their own strengths to be proud of the rivers and lakes. If they insist on registration, they will be registered as alliance companies for enterprise operation. Everyone is using their own abacus to dig deep into the home market. [The future of chaos] In the dust of the rushing, the clues of the king began to appear. They may be just a part of the home, but they represent the future trends and roads. Heating - Chengdu has huge market potential There is no central heating, but there is a wet and cold winter that does not lose to the northeast; there are Chengdu people who are pursuing comfort. The combination of these two points indicates the broad future of the home heating industry in Rongcheng. At the same time, the popularity rate of heating at home is less than 10%, sales have a 50% growth momentum, and the price is getting closer to the people. Who dares to say that heating will not become the standard configuration for Chengdu people in the future? Soft clothing - the concept of progress is inevitable Light and hard, heavy and soft, this sentence has been said for many years, the future will be more practical. Along with the increase in consumer income and the advancement of ideas, soft clothing will no longer be an optional match at home, but an art of life that highlights the taste and wisdom of the owner. Coupled with the popularity of hardcover houses, the furniture and building materials that new owners can choose in the future will be less and less, and the soft clothes will become the necessary existence of publicity. Chengdu Business Daily reporter Zhang Wei [Character Quotations] Zhu Changling, Chairman of China Furniture Association: The Internet will become the mainstream channel for the home industry in the future. Traditional stores will still exist, but they will certainly shrink. The home improvement will realize the industrialization innovation marked by standardization and serialization. Zhang Ren, Secretary General of the China Building Decoration Association Housing Committee: E-commerce is the trend, and integration and integration are the king. Xie Xin, Secretary General of the National Federation of Industry and Commerce Sanitary Committee: Some enterprise products are getting more and more, and they are taking the "big home era"; some companies are becoming more and more sophisticated, and shrinking product lines to do their best products. Individuals are more optimistic about the future development of the latter. Melody CEO Gao Yang: In the future, more e-commerce companies will enter the home improvement market, and competition will accelerate the integration of the industry, making consumers the most important beneficiaries. Southern Metropolis Daily "Home Weekly" edited Wu Kezhen: Optimistic about the products of the custom category. For example, now the overall custom large home, the overall wardrobe has come to the stage of doing the overall home. Nursing Home Bed,Medical Electric Bed,Electric Nursing Bed,Nursing Bed For Elder Jiangmen Jia Mei Medical Products Co.,Ltd. , https://www.jiamei-medical.com